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Audi Q7: Euro Effie award for the creator of quattro

Audi has won the “Oscar” for commercials, the Euro Effie for the Audi Q7 TV commercial. Congrats to Ingolstadt, it was a fantastic spot indeed.

• Audi wins Europe’s most prestigious advertising award
• Most efficient advertising among German car manufacturers
• Second Euro Effie award for Audi

On Wednesday evening, AUDI AG was awarded the gold “EACA Euro Effie” at the award ceremony in Brussels. Awarded by the European Advertising Association (EACA), this is one of the most prestigious advertising awards in Europe. The company with the four ring logo was awarded the Golden Effie for its overall campaign for the launch of its high-performance SUV, the Audi Q7, entitled “from the creator of the quattro”.

Audi’s advertising campaign included one of the most elaborate TV commercials in company’s history. The highlight of the film is its extraordinary angle. In scenes driving over water, sand and ice, the camera was installed underneath the road surface. The viewer sees the underside of the vehicle as it drives across changing terrain, first the legendary Audi quattro racing car and finally the Audi Q7. The commercial was accompanied by printed advertisements, outdoor posters and a special online portal, the “Q7 Globe”. The campaign was realised in conjunction with the kempertrautmann agency from Hamburg.

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Source: Fourtitude