Audi UK has announced that their Audi Channel, formerly only available to satellite subscribers in the UK, will be aired at Joost as one of the first branded channels. It has also been announced that Nokia user can download short pieces of the episodes.
Audi’s branded television channel will be available to users of broadband TV service Joost and Nokia’s N-Series phones after the German car marque signed two new content deals. The agreements continue the Audi Channel’s move into on-demand programming, which launched last month through a deal with Top Up TV last month.
Customers of Joost will be able to view content on their computers via broadband, with an initial offering of ten hours of programming, with two more hours added every month. The Audi Channel will be one of the first branded channels on Joost.
In addition, Nokia users will be able to download one-minute clips from Audi Channel programmes using the N-Series Plus service.
Source: Marketing Week via Fourtitude