Volkswagen in the US has announced a restructuring. What does that mean? First of all as reported here earlier, they are going to move partly from Auburn Hills to the DC area. Secondly, they are thinking of US targeted models and even a factory. Read on.
Volkswagen of America, Inc. today announced that as part of its new strategic direction, the Company will relocate its U.S. corporate headquarters to Virginia and also streamline and restructure its U.S. operations. The new business strategy will bring Volkswagen of America, with its brands, Volkswagen and Audi, closer to customers, increase competitiveness, and achieve sharper focus on key markets.
Jacoby said he will implement a new strategy that includes five pillars: product, brand positioning, dealer network, organization and, ultimately, the possibility of local production. A premium will be put on connecting more with customers, and fostering a culture of fresh ideas and bold thinking. Additionally, the Company will focus efforts on producing more cars designed specifically with the U.S. market in mind.