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VW: Future US plans outlined by Dr. Winterkorn

Dr. Winterkorn
Dr. Winterkorn, head of VW, has outlined his plans for VW’s future in the US. A must read!

To Winterkorn, the goal for the U.S. market is simple: to become the top volume German brand – Germany’s Toyota if you will. VW is looking to boost sales to one million vehicles a year stateside by 2018 as well as redefine and redesign vehicles specifically for the U.S. market.

One of those vehicles will be a sedan (which may be a U.S. only model) located in the gray area between Jetta and Passat. It’s one of four segments where the company says it needs to make significant gains in the U.S. (compact and midsize sedans and SUVs) in order to meet its sales goals. Jetta and Tiguan slot into the compact segments, with the new sedan and presumably a new vehicle under the Touareg filling the midsize niches. In addition, Winterkorn stressed that VW will attempt to eliminate the gap between U.S. and worldwide launches. No more waiting for vehicles like we had to do for the next-gen R32, for example.

In addition, it is a distinct possibility that one or more of these vehicles may be built in a U.S. factory. VW has yet to decide if it will build a U.S.-based plant, but it could very well happen, especially if the Euro continues to remain strong against the dollar.

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Source: Motor Trend