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VW: New ad claim starting from Frankfurt Motor Show

VW will have a new ad slogan starting already from the Frankfurt Motor Show.
“Aus Liebe zum Automobil” has been killed, the new claim is “Volkswagen – Das Auto” which means “Volkswagen – The car”.

Also the Volkswagen Group will get a new ad claim called “Driving Ideas”.

The new slogans will be presented during the Frankfurt Motor Show and will be used from there on.

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Source: Wirtschaftswoche