VW: New ad claim starting from Frankfurt Motor Show

VW will have a new ad slogan starting already from the Frankfurt Motor Show.
"Aus Liebe zum Automobil" has been killed, the new claim is "Volkswagen - Das Auto" which means "Volkswagen - The car".

Also the Volkswagen Group will get a new ad claim called "Driving Ideas".

The new slogans will be presented during the Frankfurt Motor Show and will be used from there on.

Related news: GermanCarBlog, P4MR, VW, Volkswagen

Source: Wirtschaftswoche

VW: New ad claim starting from Frankfurt Motor Show

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