Here’s everything you need to know about the new VW up! which will be unveiled tomorrow at the Frankfurt Motor Show. We also have some interior pictures, and we love the new touchscreen! Looks great. See a full gallery of the VW up! concept here. Read more details by clicking on the “read more” link below.
There are cars that endure for all times. They are icons of their type, masterpieces of craftsmanship and technology; they put ideas into motion, make progress tangible and sometimes quite simply make everyday life better, more practical and enjoyable. Many of these cars carry the VW logo. “Bug, Beetle, New Beetle”, “T1, Bulli, Samba bus, California”, “Golf, GTI”. Now Volkswagen is presenting – as a world premiere at the International Motor Show (IAA) in Frankfurt – a concept car that once again has the right stuff needed to move more than just one generation. It is a small, pure and high-spirited Volkswagen that pays tribute to its environment. The overall concept is marked by an innovative, clear, intuitive functionality. The name of the concept car: up! – a positive name that is a synonym for departure, activity, dynamics and the future. “For Volkswagen”, says Dr. Ulrich Hackenberg, Board Member with Responsibility for Technical Development, “the response of IAA visitors will be a decisive test to determine whether the concept has the same kind of potential possessed by the Beetle at one time or by the Golf today.”