As you can see, the new A1 will be compact and distinctive. Audi’s most recent small hatchback was the supermini MPV-shaped A2. However, while the aluminium-bodied city car was a great technical accomplishment, its high price and quirky layout hampered sales. The A1 will take a more conventional route to success, using a traditional three-door layout and styling that builds on the themes introduced in the new A4 and A5.
The most distinctive feature will be at the front. The four-sided, chrome- rimmed grille is familiar as Audi’s, but the bonnet will have a strong crease, emphasising the shape of the nose. At the rear, the squat stance merges elements of the A3 and TT.
Inside, designers will be keen to give the dashboard a more creative style without compromising quality. Expect a slimmed-down version of the MMI cabin control system on top-of-the-range models, too.
Although the A1 will initially be offered only as a three-door, Audi might expand the line-up to include other bodystyles. A five-door and even a cabriolet could be added to give the brand the full range of models.