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VW: Interview with Flavio Manzoni, Director of Creative Design, about the Up! concept and the brand’s future design direction

VW
Here’s a very interesting interview with Flavio Manzoni, Director of Creative Design at VW, talking about the VW up! concept and the brand’s future design direction.

The Up! was developed in about 6 months: a very short time, considering that not only is it a Concept Car, but also a new concept, production-oriented vehicle. The project started at the end of February and it was one among the first projects in Volkswagen’s “new course”.

By January the new guidelines for VW Design (on which I worked with a team of only four people) were already defined, and the UP! lent itself perfectly to being interpreted with essentiality and purity, features that characterized great past masterpieces.

VW

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Source: Carbodydesign