The Up! was developed in about 6 months: a very short time, considering that not only is it a Concept Car, but also a new concept, production-oriented vehicle. The project started at the end of February and it was one among the first projects in Volkswagen’s “new course”.
By January the new guidelines for VW Design (on which I worked with a team of only four people) were already defined, and the UP! lent itself perfectly to being interpreted with essentiality and purity, features that characterized great past masterpieces.