Audi Australia Pty Ltd (Audi) has this week announced its plan to build a $50 million dollar brand ‘lighthouse development’ in Sydney, on South Dowling Street.
Clearly reflecting the successful growth of the brand in the past three years, the very high profile new ‘Audi lighthouse’ facility is situated on a 3,655 square metre site at Victoria Park, with 100 metres of absolute street frontage directly along South Dowling Street at Rosebery.
Due to open in early 2009, the development is one of the most significant overseas investments made to-date by Audi’s Ingolstadt-based parent company, AUDI AG.
The eight-level, 12,000+ square metre facility, developed by AUDI AG and designed by Audi’s master architect Johnson Pilton Walker, incorporates a flagship retail showroom and customer facilities, after-sales centre and commercial space which will become Audi’s national HQ. It will also be used as a brand forum for events and new product launches.
The prominent flagship development features 100 metres of street frontage on South Dowling Street, and stands some 26 metres high and 25 metres deep. It is just 10 minutes from the CBD, enroute to the airport and will effectively act as a ‘brand beacon’ for the 125,000 vehicles per day and approx 45 million vehicles per year which travel on one of the busiest arterial roads in Australia.
The Audi retail and after-sales facility will trade as ‘Audi Centre Sydney” and will be operated by a newly-established separate business entity, owned by Audi Australia.
The new retail centre will champion benchmark processes, profitability, Corporate Identity, CSI and operational standards. The facility will include space for more than 25 new cars, 70 pre-owned vehicles and 20 productive service bays. The sales volume is expected to reach 1,000 unit sales by 2015.