Audi of America, Inc. and Emotive Group have announced the launch of the all-new Audi Sportscar Experience based at Infineon Raceway in Sonoma, California. The Audi Sportscar Experience is part of the newly redesigned Audi driving experience, a comprehensive, three-pronged program that also includes a national tour of major racing circuits and the upcoming Audi winter driving experience program. The Audi Sportscar Experience was developed by Audi and its strategic partner, Emotive, an automotive experiential marketing firm that produces high-profile manufacturer events and operates a number of driving programs.
The Audi Sportscar Experience was created to provide the hands-on, heart-racing thrills of driving the world’s most superbly engineered high-performance vehicles, including the just-released Audi R8 exclusive sportscar, the Audi RS 4 high-performance sedan, the luxurious and sporty 5.2 liter V10 S8, and the all-new 2008 S5, the most beautiful of performance coupes. The program is designed for bona fide enthusiasts – consumers who love to drive, appreciate exceptional vehicle engineering, and are committed to constantly improving their driving skills. Additionally, participants have access to highly acclaimed, limited volume new products from Audi.
“The Audi Sportscar Experience allows drivers to experience the thrill of speed while challenging themselves in Audi’s high-performance vehicles,” said Scott Keogh, chief marketing officer, Audi of America. “The Audi Forum Sonoma not only gives visitors a taste of the Audi brand, it also provides the ultimate venue where drivers can really test Audi’s full line of sports cars including the all new Audi R8 and S5 Coupe.”
The Audi Sportscar Experience will operate year-round from Infineon Raceway starting September 24. Using a variety of vehicles from among the Audi R, RS, and S models, the Audi Sportscar Experience takes drivers through a rigorous, behind-the-wheel instructional driving program at one of the most exciting racing circuits in the world. With its 160-foot elevation changes, challenging corners and breathtaking scenery, the 2.5-mile Infineon course has been aptly described as a small Nurburgring.