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Audi, Porsche: Expanding their dealer network

Audi, Porsche
Audi and Porsche will expand their dealer network to satisfy the increasing demand.

Audi sales chief Ralph Weyler wants to bring the number of showrooms to 3000 worldwide by 2011 at the latest from a current level of 2700, he told German magazine Auto Motor und Sport.

“We need this density in order to achieve our targeted sales of 1.5 million vehicles (annually),” he said in an interview with the magazine that hits stands on Wednesday.

This would bring the number of Audi showrooms on par with rival BMW, which has no plans at present to increase its number of sales points past 3000.

Porsche sales chief Klaus Berning wants to improve the group’s international footprint by filling the white spaces on the map with new showrooms.

“We want to continuously expand our current network of 650 dealers to more than 700 in the coming 10 years, mainly in growth markets like China, India and Russia,” he was quoted as saying.

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Source: Stuff, picture by Autoblog