Like its big, bulky cousin, the Audi Q7, the S5 is first recognizable by its beast-like headlights and grille. The four rings of the Audi badge shine through the small chrome crossbars, and a tiny S5 badge sits snugly in the lower left corner, making people “in the know” aware that you’re driving a high-performance machine. The design team at Audi loves to play off the dichotomy of the curves in the logo and the vertical and horizontal straights of the grille and bumper. Small LED strips accent the main headlight housing like eyelashes and stay engaged as bright daytime runners.
Source: Kicking Tires