Lamborghini, maker of some of the fastest and costliest cars on the road, is ready to cut back on air pollution – but do not expect it to compromise on the trademark screeching sound of its powerful engines.
At the Reuters Autos Summit last week, its chief executive vowed never to sacrifice what made a super sports car, well, a super sports car.
Besides the design of the car, the sound of the engine, the top speed and the sprint from zero to 100km/h were integral to Lamborghini’s image, he said.
“You have to see what the DNA of the brand is all about,” Stephan Winkelmann said. “It is all about emotion.”