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Audi: Turning up heat in Indian luxury car segment

Audi looks forward to shake the Indian luxury car segment.

Audi is gunning for luxury car market leader Mecedes Benz’s flagship model E-class and the BMW 5 series. Which is why it has started with the local assembly of the luxury model A6 before the cheaper A4 model. The A4 will come in late 2008, which will also be assembled at Skoda’s Aurangabad facility. An investment of 10 million Euros has been made and 20 million Euros or Rs 150 crore more will be pumped in by 2015. A latecomer, but it feels the growth in the luxury car market estimated at around 4,000 units in a year is going to bigger now.

Benoit Tiers, MD, Audi India said, “The market has grown at 20%. With more products, including from Audi like A8, Q7, TT it will grow more.”

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Source: Moneycontrol India