Volkswagen AG’s premium carmaker Audi, the underdog in the German luxury pack, is weighing whether to build vehicles in the United States as part of a plan to more than double its U.S. sales in the next decade.
“We’re considering that,” Audi CEO Rupert Stadler said Friday when asked if Audi might build a U.S. factory. With annual U.S. sales of around 90,000 vehicles, it makes little sense to produce cars and SUVs locally, he told The Detroit News. “But if you’re dreaming about a 200,000 sales base, you have to make up your mind what you have to do.”
Audi’s German rivals BMW AG and Daimler AG’s Mercedes-Benz carmaker have assembly plants in the South, and BMW is expanding its Spartanburg, S.C., operations, in part to limit the impact of unfavorable currency swings.
Source: Detroit News