# Innovative high-tech concepts in the 2009 model year
# Expressive exterior design, elegantly sporty interior
# S tronic transmission, Audi magnetic ride and efficient engines
# Highlight: S3 now also as Sportback
The Audi A3 and A3 Sportback, the premium compact models from Audi, are raising their sporty profile with a raft of improvements and an accentuated design. Innovative technologies such as the S tronic dual-clutch transmission with seven speeds and Audi magnetic ride, the suspension control system, makes for even greater driving pleasure. Its sharper, more striking design lends even greater expression to the A3 family. Additional equipment features, such as the Audi parking system at front and rear, the parking assistant and the reversible loadliner, also add to the appeal of these models. The Audi S3 developing 195 kW (265 hp) is now also available as a Sportback version, a new top model that rounds off the range. Shipping will commence in the summer, with prices starting at € 20,350.
The Audi A3 created the entirely new market segment of the premium compact car when the first-generation model made its debut in 1996. The brand with the four rings has been notably successful in that market segment and has since built 1.9 million units of the Audi A3. After four successive record-breaking years, the one millionth specimen of the second-generation A3 – which went into production in 2003 – left the assembly line just a few days ago. Audi is now solidifying its lead.