The psychedelic-looking Hot Wheels toys are on sale, priced from $300 to $5,500. A portion of the proceeds will be donated to the Children Affected by AIDS Foundation. The exhibit is part of the 40th-anniversary celebration of Hot Wheels.
Forty artists including Tokidoki, John David Horvath and Jon Burgerman, were given the toys to customize. “We’re honored to have the 40th anniversary of Hot Wheels commemorated through this one-of-a-kind custom art form,” said Richard Dickson, Mattel Brands senior vice president of marketing, media and entertainment worldwide.
Source: Inside Line