Audi expects as many as half of the European buyers of its new Q5 to be women. Frank Hermann, head of product marketing for the Q5 and Q7, said the carmaker believes more women will choose the mid-sized Q5 than Audi’s larger Q7 because of the Q5’s compact size.
“In Europe, we expect 25 to 50 percent of the Q5’s buyers to be women compared with 10 to 12 percent with the Q7,” Hermann said at the auto show here. The Q5 has the same platform as the A4 lower-premium car. It is 456mm shorter than the 5085mm-long Q7.
In the US, half of Q7 buyers are women. Audi expects a similar figure for the Q5 there, Hermann said.
Source: Top Speed