Lamborghini: Inside Lamborghini's design studio

Friday, July 04, 2008

Lamborghini: Inside Lamborghini's design studio

Have a sneak peak into Lamborghini's design office. Very interesting!

The adjectives most corporate executives use to describe their ideal offices often include terms like "functional" and "light-filled." But when Lamborghini set out to redo its design studio a few years ago, the list was somewhat more ambitious: It needed to mirror the brand's core values: "extreme, aggressive, sensuous, Italian, uncompromising, exclusive, and challenging."

Result: The facility, in tiny Sant'Agata, Italy, outside Bologna, is hands-down one of the best examples of a workspace being in sync with the products.