≡ Menu

VW: Video interview with Stefan Jacoby

Stefan Jacoby
USAtoday has a very interesting video interview with Stefan Jacoby, head of everything VW in the US. Make sure to check and read about his plans for diesel and the VW Polo!

A trim man with a playful twinkle in his eye, Jacoby is a self-described “non-German German.” His aides say that refers to his international upbringing — his father was in the German Air Force, and he traveled a lot as a child — and to his eager embrace of the USA. He’s so quick to laughter and lightheartedness that Jacoby cuts a stark contrast to any stereotypes of “very, very businesslike” German auto officials, says COO Mark Barnes.

To prove that his company’s diesels are clean, Jacoby takes a tissue, holds it over the exhaust pipe of a 2009 Jetta TDI while the car is running and displays the still-white tissue to a reporter. Then, with deft comedic timing, he blows his nose with it.

Related news: , ,

Source: USAtoday