As it turns out, journalists were hypnotized by the R8, claiming it to be a miracle on wheels. A $150,000 car ended up being proclaimed the Car of the Year by the AJAC, which only a handful of Canadians will be able to purchase, since only a few hundred copies of the car will be sold here. It seems that some of my colleagues at the AJAC need to get their head checked out.
Still, the R8 has done wonders for the company’s image; as Audi cranks out new models, like the A4 and A5, they borrow styling cues from the flagship and bring its style down to more affordable levels. The R8 is a rolling advertisement.
Saying that the R8 draws attention on the streets is an understatement. This car attracts more people around it than a dropped french fry gathers seagulls in a McDonald’s parking lot. The car is large but very low, so it immediately grabs the eye in flowing traffic. The contrast-coloured side blade also looks unique.