A grand opening on September 19 of the Volkswagen Group of America’s new corporate headquarters in Herndon, Virginia was a signal in ways literal and figurative that the German corporation’s American business is on the move. “America is the most demanding car market, stated Volkswagen Group Chairman of the Board of Management Dr. Martin Winterkorn. “To take a line from Frank Sinatra,” he continued, “If we can make it (in the USA), we can make it anywhere,” and that’s just what he and his American team led by Stefan Jacoby plan on doing.
First come the facilities. This new charcoal-toned high rise overlooking Virginia’s Dulles Toll Road will play home to Audi of America and Volkswagen of America, while sister brands Bentley and Lamborghini have each opened new digs in Boston and Los Angeles respectively. Following these moves, an all-new domestic car manufacturing facility that will build new American market Volkswagens and likely the next-generation Audi A3 for the Americas is also in the works.