The President and CEO of Automobili Lamborghini S.p.A., Stephan Winkelmann, points out the strategic rationale of the move: “China has the strongest dynamics of change to undoubtedly become the leading economy in the world. As one of the symbols of European luxury tradition, our products and our brand promise are irrevocably moving into the focus of a growing number of people. The development of wealth and the developing ‘savoir-vivre’ in China makes it one of the pivotal markets for Lamborghini’s future growth. The decision to establish a branch in China illustrates our dedication to opening the potential of this market for Lamborghini. Our new regional office will ensure the presence of the brand and further the prosperity of the corporation on a global scale.”
In 2008 Automobili Lamborghini expects a growth of car sales in China by 186% (28 cars in 2007 toward 80 in 2008). The market for luxury products is characterized by stable and solid growth and by a wide presence in practically all major economic metropolis throughout the country. At the time being, Automobili Lamborghini has three dealers located in Shanghai, Guangzhou, Beijing, one in Hong Kong, and another two will be shortly be opened in Chengdu and Qingdao. More are to be established.