Peter Schwarzenbauer, Audi Board Member for Marketing and Sales, today opened the first Audi terminal in Japan’s capital. The trendsetting dealership architecture was designed by the renowned office of Allmann Sattler Wappner. It heralds a major investment campaign into the brand’s international sales network, jointly undertaken by AUDI AG and its dealers.
The most visible sign of the comprehensive quality of sales campaign is the Audi terminal. Its visionary architecture, with a multilevel design that can be flexibly adapted to the given conditions, was designed for downtown locations. With its help, Audi is moving from the periphery into the city – and thereby follows its customers. Instead of a singular showpiece building at corporate headquarters, it brings sophisticated architecture to hundreds of dealerships worldwide.
“For us, it is about bringing the brand to our customers, with trendsetting dealerships that put people into the focus,” Schwarzenbauer said. AUDI AG is accompanying the movement of the terminals into the cities with greater emphasis on advertising in metropolitan areas. Adds Schwarzenbauer: “We will communicate even more clearly what makes Audi the most progressive premium car brand in the world.”
It is the tenth Audi terminal that opens in Tokyo today. Further examples of the new Audi corporate architecture are already located in cities such as Munich, Geneva and Sydney. By the end of 2012, more than 350 Audi terminals are to be created worldwide.