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Lamborghini: A bike from Tesco in the UK

Lamborghini bike
A bike carrying the Lamborghini tag? Marketing gone wild…but finding it at UK’s Tesco is even worse.

British grocers Tesco has started selling Lamborghini bicycles through its catalogue service and online. The two-wheeler, which wears the legendary badge, is designed and built by the company owned by Ferrucio Lamborghini’s son, Tonino. It’s a 21-speed hybrid that’s meant for roads and trails, and is finished in stylish sunrise yellow.

It carries a price tag of £160.

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Source: Auto Express