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Audi: 2008’s most improved brand

Audi has been crowned as 2008’s most improved brand. And we are sure they will keep track for 2009 as well…

The trade magazine “Automobilwoche” has honored Audi as the year’s most improved brand; at the same time, the DEKRA testing company has rated the Audi A6 as the “Most Reliable of All Classes”: just two highlights in a long list of honors for the Audi brand in 2008.

This year the brand with the four rings not only delivered an impressive domestic performance with 35 awards but proved its excellence in the international arena as well with 56 prizes.

The Audi R8, the A5 and the A4 are the Audi models that won the most awards. Immediately after its debut, the Audi A4 was chosen as “Europe’s Auto1″ by “Autobild” readers from 26 countries. At the New York International Auto Show, the Audi R8 for the first time received two “World Car of the Year Awards” – for Performance and Design.

An early highlight in the year among the 35 domestic awards was the quadruple win (A3, A4, A6, R8) among the readership of the trade magazine “auto motor und sport”.

In addition to the familiar stars of the brand, a newcomer to the Audi family attracted attention particularly toward year’s end – the Audi Q5. Even before its market launch on November 14 it captured two design awards and the coveted “Golden Steering Wheel” in the SUV category. These were followed by three additional prizes, including the “Euro Car Body Award” by an international panel of experts.

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Source: Fourtitude