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Audi: Sponsoring President Obama’s inauguration

Audi is going big in the US with exclusive sponsorship of the inauguration of the next President of the United States. Cool move!

Audi is making possible limited advertising on ABC, CBS, and NBC evening newscasts during Obama’s inauguration next Tuesday. They’re also doing an 8-page (!) “Progress is Beautiful” newspaper insert in the USA Today, The Wall Street Journal, The Washington Post, Los Angeles Times, The Miami Herald, Chicago Tribune, San Francisco Chronicle, and The Boston Globe. They’re doing Web promotions such as bringing the inauguration speech live online as the exclusive sponsor of streaming broadcasts on ABCNews.com, CBSNews.com, Msnbc.com, and WashingtonPost.com. Finally, they will be buying full-day sponsorships of Slate.com and sole sponsorship of TheAtlantic.com on January 20th. All told, their web efforts should bring inaugural coverage to over 30 million individuals in real time.

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Source: The Car Connection