We have found more information about the increased options of Lamborghini’s Ad Personam personalization options.
A white 560 Spyder was flanked by a satin blue LP640-4 and LP560-4 coupe that were both simply mesmerizing. We’re huge fans of these new satin paints, because aside from lending an air of understated luxury to the Lambo’s lascivious lines, they’re remarkably easy to photograph. They reflect light beautifully, while providing translucent reflections that minimize glare and extraneous objects from the car’s surface. Lamborghini refers to it as a matte-luster paint finish, we’ll just call it matte-sex.
Both of the personalized cars here in Detroit are painted in Lamborghini’s new matte blue, although there’s no truth to the rumor that anyone showing a birth certificate that says their name is Matt Blue will get a free Lambo. Besides the new blue hue, Lamborghini announced that three more colors are now permanently available in the Ad Personam program: Nero Nemesis (matte-luster black), Bianco Canopus (matte white), and Marrone Apus (matte brown). But don’t let that limit you. Lamborghini will do just about anything the customer can dream up.