In reaction to overwhelming customer and press interest in the new Audi R8 5.2 FSI (V10) model that made its U.S. debut last month at the North American International Auto Show in Detroit, last week Audi of America announced to its dealer body the availability of the new R8 V10 for dealer ordering. The positive response and increased interest in the R8 model from dealers and customers following the release of the Order Guide has been consistent with our experience at the time of the original introduction of the V8 model. We would like to inform you of the latest developments regarding the expansion of the R8 model line-up.
R8 4.2 FSI (V8)
Worldwide demand for the R8 V8 model remains very strong, resulting in continued constraints in factory production due to the hand assembly required for each vehicle. The implications of this strong demand and significant order bank is that the factory cannot commence the ramp-up of V10 production as rapidly as anticipated in order to produce more V8 models to satisfy existing customer orders.
R8 5.2 FSI (V10)
U.S. production of dealer orderable R8 V10 models will begin as Model Year 2010. Pricing is not yet firm for the R8 V10; however, it is expected the price differential compared to the V8 model will be approximately $45,000 for a typical fully equipped car. Deliveries of the first V10 models are anticipated to be subject to a lead time of 8-10 months from now, related to factory capacity.