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VW Polo: iPhone app breaks download record

VW Polo iPhone app
The VW Polo iPhone app has broken the download record in the App Store. Cool game!

The iPhone racing game “Volkswagen Polo Challenge” chalked up more than 820,000 downloads and now tops the application download charts throughout Europe and is among the Top 10 in the United States.

Volkswagen’s Polo debuted at the Geneva Motor Show on March 3, supported by the mobile racing game for the iPhone and iPod that went live in the Apple App Store on the same day (see story). The idea behind the application is to position Volkswagen as an innovative brand and to generate leads, dealer contacts and test drives.

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Source: Mobile Marketer