Q . Most car designers benchmark Audi. Whom do you benchmark?
A . We look at what the other high-end manufacturers are doing: Aston Martin, Bentley. Within the VW group, I love Bentley and Lamborghini.
Outside the VW group, I have to say Aston Martin. They are doing very emotional products, with good design quality.
Land Rover is also a brand I like. I like the authenticity and clean design language.
If you look at BMW and Mercedes, they’re doing baroque cars and baroque interiors, very heavy and overdecorated. I don’t want a heavy or bulky interior.
Source: Detroit News