“We prefer more one-on-one marketing,” said Bentley’s U.S. spokesman David Reuter in a telephone interview with Inside Line on Wednesday. We had asked if the Mulsanne would be Bentley’s first product to have its own Facebook page.
The Mulsanne tour begins at Bentley’s California dealerships and then will hit Texas, Miami, Chicago, Detroit and New York through November. The tour will not include test-drives of the car, which was officially launched last weekend at the Pebble Beach Concours d’Elegance. The Mulsanne will go on sale here in summer 2010, just behind the car’s spring launch in Europe.
“Traffic flow on our Web site and calls to the hotline have been overwhelming,” said Reuter, who added that he was unable to quantify the response at the moment since the car is only a few days past its debut.
Source: Inside Line