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Audi: New microsite hints at something electric!

Electric Audi

Audi is teasing something electric coming up in the next few days with Frankfurt Motor Show around the car. It’s untamed and powerful. Have a look!

The site asks: “What happened to electricity? It got dumbed down and domesticated. It’s stuck inside toothbrushes and coffee makers.” It also states a number of apparently random facts about the energy potential of electricity, focusing on its ability to deliver power and speed, and to behave badly.

Along with the random information is a series of what appears to be four viral videos. Depicting an arcing power station, a close lightning strike, a high-powered electric go-kart and a runaway electric lawn mower, the videos all focus on the theme of the raw power and unpredictability of electricity – electricity untamed, as it were.

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Source: Motor Authority