« Home | Audi: Are white wheels the next big thing? » | VW Touareg: New spy shots » | VW L1: A concept connecting with conceptual art » | Porsche Panamera: Video of hot lap with Hurley Hay... » | Audi Q7: Will the next generation look like this? » | Audi R8 5.2 FSI quattro: Full test and video » | Audi S4: Driving review » | VW L1: Emotional trailer released » | Volkswagen: Partnering with Varta for advanced lit... » | Lamborghini Estoque: Caught in the wild! » 

Wednesday, September 30, 2009

Audi: The next generation configurator shown at Frankfurt Motor Show

Have a look at this awesome new car configurator based on Microsoft Surface technology. Vorsprung we say!
Developed in collaboration with Realtime Technology AG, the application allows multiple users to configure an Audi A4 simultaneously by changing the car’s paint finishes, rims and by selecting and coloring style package components. The configured A4 is experienced in an immersive 3d environment, in which users can navigate seamlessly by zooming and panning using a multitouch-enabled interface. Special perspectives allow a more detailed view for specific components, for example for configuring rims or taking a closer look at interior details.

To control the actual car configuration process users can place multilingual tokens on the table. All available options appear around the token and can be selected by touching or rotating the physical token.

The final car configuration is projected on an external High Definition display, attracting and engaging other visitors.

Related news: , ,

Source: Emerging Experiences


Watch more TV. The German Car TV.

Read more