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Porsche: The future of Porsche

Porsche
Interesting article here about the future of Porsche.

Hard as it is to believe, Porsche’s Weissach research centre has developed not only a gasoline-electric version of the Porsche Cayenne SUV, but also a diesel-powered one. So you see, the power struggle is over. Porsche is no longer a gasoline-only car maker.

The diesel Porsche Cayenne went on sale earlier this year in Europe and now accounts for 60 per cent of Cayenne sales in Germany. The auto maker has not made a decision yet to bring the car to North America.

But think of it: A Porsche hybrid? A diesel? Both to be sold in a Porsche SUV? Astonishing.

In fact, the diesel Cayenne went on sale earlier this year in Europe and now accounts for 60 per cent of Cayenne sales in Germany.

This is Porsche? This is the Porsche that built its reputation with flawless, lightweight sports cars winning races all over the world. Porsche spent the better part of the last 60 years building slick rides and racing cars. Now it’s getting into the hybrid and diesel SUV business.

Yes, of course the sports cars are still important, but the SUV makes Porsche more money and accounts for some 50 per cent of all sales.

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Source: Globe and Mail