Audi today announced that the culmination of its 100th anniversary celebration will be held at the world’s most important art and design fairs, Design Miami/ and Art Basel Miami Beach. At this prestigious event, Audi will reveal for the first time the all-new 2010 edition of the brand’s flagship sedan, the Audi A8. The reveal will take place at the Audi Pavilion, a temporary museum structure built on Miami Beach in proximity to the iconic Fontainebleau hotel. The reveal and exhibition will coincide with the Vernissage of “The Art of Progress” exhibit, which itself is inspired by key attributes of the new A8, as well as the Audi brand’s core philosophy.
“Since our inception, Audi has embraced progress in the quest to create groundbreaking technologies and deliver new ideas to the road. Just as artists make it a mission to work for the untold future, so does Audi design to be relevant not just today, but for many years to come,” said Rupert Stadler, Chairman of the Board of Management, Audi AG. “The new Audi A8 embodies everything Audi stands for: fascinating innovation, uncompromising perfection, consummate craftsmanship, iconic design and new ways of thinking. This is why we chose to present this car in this progressive environment while continuing our commitment to fostering design culture and the arts.”