Volkswagen Group of America, Inc. announced today that it is investing in flagship Audi and Volkswagen dealerships in New York City, as part of its strategic plan to grow business in the U.S. market. The $125 million deal is for the 265,000 square-foot building formerly housing Potamkin General Motors. The building is strategically sited in the highest traffic area of 11th Ave., making it a convenient location for Volkswagen and Audi customers.
“As Volkswagen and Audi move forward on our aggressive plan to increase sales in the U.S., there is no better place to demonstrate our commitment than in Manhattan — a town synonymous for bold actions and big thinking,” Stefan Jacoby, president and CEO, Volkswagen Group of America. “New York has always been a leading market for the Volkswagen and Audi brands, and these new store fronts will serve to strengthen our business even more. We are proud to be investing in the New York economy, excited to showcase our brands and look forward to seeing more Volkswagens and Audis on the streets of New York.”
The new dealerships will showcase Volkswagen and Audi’s new showroom concepts, known respectively as “white frame” and “terminal.” The dealerships will be part of one of the largest and most prestigious dealers in the area, the Open Road Auto Group. The Group will target to begin selling vehicles in early 2010. Full renovations for the Volkswagen dealership are expected to be complete in the spring. The Audi transition will take place at the end of 2011.