Audi A1: Not coming to the US?

Tuesday, December 22, 2009

Street word has it that the Audi A1 might not come to the US. Our take: final words are not yet spoken.

One very large question remains, though: Will Audi sell the A1 in the States? We've heard from Audi's head of sales Peter Schwarzenbauer multiple times that the car was designed with the U.S. market in mind, but today we see a conflicting report from Insideline quoting an unnamed Audi insider.

The decision on whether or not the A1 makes the trek to America may well depend on its ability to make money at Mini's established price points and how strongly Audi believes that U.S. buyers have signaled their willingness to spend premium bucks on small cars.