WHEN Joerg Hofmann arrived in Australia five years ago, Audi was an also-ran in the luxury car market.
It trailed its direct, established rivals BMW and Mercedes-Benz by significant margins, had a lacklustre dealer network and little brand awareness among premium buyers.
Mr Hofmann is credited with invigorating Audi in Australia and tackling BMW and Mercedes head-on.
This year Audi will sell about 11,000 cars, compared with 3500 in 2004.
It is on track to grow by 20 per cent this year in a new car market that is down about 10 per cent.
Source: Herald Sun