Audi reports the Middle East to be the region with the worldwide highest turnover of customization items per car, ahead of China by almost double, and Germany and the UK by almost 4 times. Following this Audi has developed the world’s first full High Definition “Audi exclusive” configurator for customization, which focuses especially on the interior and exterior design of the car.
With literally thousands of exterior and interior colors, leathers, carbon, metal, wood and stitching combinations possible, unique wishes can to be satisfied by providing tailor-made solutions. Almost any part of the car can be changed to the customer’s taste, from the headlining to the door panels, the dashboard, steering wheel, alloy wheels and so on. To personalize the car even further customers can opt for engraving, monograms and even diamond trims on the interior, making a series vehicle into one-of-a-kind.
Armin Weber, Marketing Manager Audi exclusive at Audi Middle East, explains “Customers can come to the showroom and try out different combinations on the large screens. It’s very easy and fun to do, almost like a computer game.”