Nice interview here with Audi board member Peter Schwarzenbauer about the new Audi A1. Very interesting!
Audi board member Peter Schwarzenbauer sees the A1 as a premium vehicle that offers subcompact customers an alternative to typically boxy styles. “People who for practical reasons choose a small car want not only the basic functions, but an exciting design and the latest technology as well,” he said in an Audi PR video.
“With the A1, we’re giving these customers what they want by launching the first premium car in the subcompact segment.”