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Audi: Inside Audi’s electric division

Audi e-tron
Nice article here how Audi will electrify the future model line-up. Must read!

“We’re looking to establish concepts without compromise that we can place into production,” said Frank van Meel, head of Audi’s vehicle electrification strategy. “For us, electric mobility doesn’t mean converting existing cars. We want to develop stand-alone models that are tailor-made to electric propulsion.”

Audi’s decision to apply electric drive to sports cars rather than city cars is a result of studies which conclude that potential customers are more likely to fork out for a sleek two-seater than a boxy commuter, even if the technology used in both cars is the same.

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Source: Autocar