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Audi: Talking Super Bowl with Scott Keogh, Audi’s chief marketing officer

Audi of America CMO Scott Keogh
Interesting interview here with Audi of America CMO Scott Keogh about Audi’s Super Bowl advertising.

Keogh: We’ve got the right creative–it’s witty, entertaining and humorous–and a message that is relevant. We’ll gain even more traction this year because the product we’re showing will be the Audi A3 TDI with a diesel engine. Yes, it’s diesel, a technology that hasn’t been well thought of buy Americans, but this vehicle beat out the Toyota Prius and the Honda Insight in efficiency. Americans are talking about green, and this is a green car they’ll want to see.

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Source: Forbes