Audi is the first carmaker to make a home for itself within the PlayStation Home platform. Known as Audi Space, it’s a virtual world that architects and designers have given a futuristic look. It has a lot going for it, including the presentation to visitors of the Audi A1 on February 11. In addition, Audi e-tron stands at the ready for a test drive in a spectacular racing game. And the winners can lay claim to an exclusive Audi Apartment.
PlayStation Home is a 3-D community on the PlayStation 3. Since its launch on December 17, 2009, visitors to Audi Space have been able to learn in depth about the brand with the four rings. The main attraction there is the Audi Vertical Run racing game with the Audi e-tron – which has already chalked up one million races. Four electric motors accelerate the electric car in the game to speeds up to 200 km/h (124.27 mph).
The daring racetrack leads players between high-rise buildings and high above the roofs of the city. The grand prize – the lavishly designed Audi Apartments – can be found above the skyscrapers of the PlayStation world, with a view of the mountains.
The best race drivers experience typical Audi architecture, based on Audi Terminals all over the world, with their clear design and large glass facades. And it all wouldn’t be complete without a car, of course. The new e-tron can be parked right in the middle of the living room. The design of the surrounding buildings is based on the skylines of Tokyo and Shanghai. The concept was developed by the renowned architects at Allmann Sattler Wappner.