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Audi: A diversified electric future

Audi e-tron

Audi is working hard on a diversified electric future. Read here how. In addition the Audi R8 e-tron has been confirmed for 2012.

We had a chance to sit down with Frank van Meel, director of electrification strategy at Audi, to talk about the automaker’s electric plans. He explained to us that e-tron will be Audi’s specific branding for electric cars, similar to the way that TDI is used to brand diesel-powered products. Furthermore, e-tron vehicles will be propelled solely by electric motors, whether a pure electric vehicle or one with a range-extending gasoline generator like in the A1 e-tron concept. Van Meel went on to tell us that the e-tron brand will debut in 2012 with a version of the high-end, R8-like e-tron sports car seen in concept form at the most recent Frankfurt auto show. From a strategy standpoint, he explains that Audi wants to take a top-down approach to electric vehicles.