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Audi R15 Plus: Revealed! Tag Heuer as partner.

Audi R15 Plus

Audi has officially reveiled the Audi R15 Plus and introduced Tag Heuer as new partner. Check it out!

Audi will fight for victory in the Le Mans 24 Hours on June 12/13 with an evolution of the R15 TDI diesel race sports car. An extensive testing program with the revised LMP1 vehicle has just begun in the United States.

“From Audi’s perspective, the LMP1 is the better alternative to Formula 1 because this motorsport category features technologies and developments which are relevant to production vehicles,” explains Head of Audi Motorsport Dr. Wolfgang Ullrich. “At Le Mans, efficiency is of paramount importance – and today, more than ever before, it is a key deliverable of production vehicles as well and it is one of Audi’s special strengths.”

A new partner has now joined the project: the logo of the renowned watchmaker TAG Heuer will be featured on the Audi R15 TDI. Some of the brand’s fame stems from U.S. actor Steve McQueen wearing a TAG Heuer watch in the movie “Le Mans.”