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Audi: The future is apps

Audi apps

Interesting article and interview here with Audi’s sales and marketing boss, Peter Schwarzenbauer, about apps being an important feature for Audi.

Audis will have computer-style dashboards and be able to download iPhone-style software applications before the end of the decade, according to the firm’s sales and marketing boss, Peter Schwarzenbauer.

Schwarzenbauer also raised the possibility that owners will be able to “download heated seats” as part of plans to allow buyers to upgrade the specification of their car once it has left the factory.

A number of Audi models will get in-car wireless internet access from this year, as the company’s cars start to become ‘learning machines’ that are able to make greater use of live information and predictive behaviour.