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VW: Upcoming designs to be more creative

VW design

Thanks to the takeover of the Italdesign Giugiaro design studio the VW design will be more creative in future.

“I think that competing against a true living legend of automotive design such as Giorgetto Giugiaro is a fantastic challenge for any VW group designer,” said VW Group design chief Walter de’ Silva.

VW Group has taken a 90 per cent stake in the design firm and Giugiaro and his son will continue to design with the company. De’ Silva believes the extra competition from such a respected design studio will allow the rest of the Group’s designs to become more competitive.

“Italdesign will compete with all of our design centres because competition enhances creativity and VW never wants to be second best when it comes to design,” he said.