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Audi: Using 3D configurator in dealerships

Audi 3D configurator

Once again Audi is proving their “Vorsprung durch Technik” claim, this time by using a 3D configurator in their German dealerships.

Customers can start a configuration in the internet and are able to proceed in the dealership on a 46 inch TV together with the salesman.

The system should support the sales of the growing model line (42 in 2015) and should show the vehicles already before the market introduction where usually only a few big dealerships have the new model available to show it to the customers.